Home »Business and Economy » Pakistan » Redtone to offer phone services at 50 percent cheaper rates

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  • Feb 28th, 2005
  • Comments Off on Redtone to offer phone services at 50 percent cheaper rates
The forthcoming telecom operator, Redtone Pakistan, on Sunday hinted provision of services at 50 percent cheaper rates following the launch of its operations in the country from April this year. Now the domestic and international calls in Pakistan would be more affordable to many following the initiation of Redtone's long distance international (LDI) network in the country, said Zain Syed, president, Redtone Pakistan, a subsidiary of Malaysian company.

Initially, the company plans to introduce services for corporate customers, while services for the general consumers would be launched from first week of May, covering 26 cities of the country, he said, adding that the service will be expanded to 36 cities by December this year.

"Our service would be marked by affordability, and there would be 50 percent saving on all nation-wide and international calls made through the Redtone", he told APP in an interview here on Sunday.

Zain Syed said the company's service will definitely be more affordable and accessible in a country where the tele-density is only three percent out of a 150 million population, adding: "We will never compromise on quality of service, as it will be our priority."

In addition to $10.5 million as initial fee for LDI license and security bond, the company has invested $5 million to set up necessary infrastructure in the first phase.

The company would invest more to bring our planned investment to $36 million in coming three years, he added.

Answering a question, Zain Syed said that Pakistan is an ideal country for investment with its telecom sector offering numerous business opportunities for the potential investors anywhere in the world.

"We have also acquired pay-phone license to provide telephone and fax services through public call offices (PCOs) in the country soon", the Redtone Pakistan chief said.

Answering another question, he said the company will be providing hundreds of direct and indirect employment all over the country.

About the role of the PTA, he said in recent years, Pakistan has witnessed a strong, progressive, and fair regulatory environment, and the role of the PTA has been very encouraging towards the achievement of ambitious goals spelled out in the Telecom Policy.

The PTA has consulted all local and foreign players, while introducing the reform measures, and this has increased the level of confidence of local and foreign investors, he said, adding that the Authority has provided a level playing field to the newcomers especially in terms of pricing regime.

"We find telecom market in Pakistan is vibrant and promising with modest and even estimates for foreign investment of several billion dollars in the coming years. Our vision is that penetration should rise from 3 to 20 percent in the next five years," he remarked.

The Redtone, number one in Malaysia, has established network connection points at 10 designated telecommunication regions in Pakistan, and is expected to complete the construction of all the 14 points soon.

Copyright Associated Press of Pakistan, 2005


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